When travelling abroad, you’ll often find people going to extraordinary lengths to catch up with news from their home. Years ago it involved buying three day old copies of crap newspapers at ten times their face value just to find out the football results. The internet has of course changed all this, meaning that you can find out this information anywhere which has a wireless or phone signal.
However the global information network of the web has not solved all these issues, although it has undoubtedly changed the way we can access information like this. The problem is not now that the information is not there, it’s just sometimes you get blocked from accessing it depending on your location.
Take for example my friend, who hales from the beautiful city of Cork in Southern Ireland – who works in several European countries in a shift rotation. He is a huge Gaelic football fan and will happily watch any match between any team whenever he gets the chance. Unfortunately this particular form of football is not widely followed outside Ireland and the only real coverage is available from the Irish broadcasters like RTE and TV3. No problem, you’d think as both these broadcast companies operate extensive web sites and rebroadcast most of their shows online. Except, the moment you leave the Republic of Ireland, then these shows mostly become inaccessible.
Again it’s our old friend, geo-targeting where web sites determine your location before deciding what you can see. Like most large broadcasters this means, that RTE and TV3 block most of their content outside Ireland – unless you use the very same technique most of us use to watch BBC iPlayer in Ireland .
So suddenly, location becomes immaterial again – simply fire up a proxy in the correct country and you can access whatever you like online. So my friend would simply start the subscription service he uses, connect to an Irish based server and then visit the RT3 site for instance.
Because the website would not see the real location, only that of the proxy server then nothing would be blocked at all. My friend could sit in a hotel room in Sweden and happily watch the latest Gaelic football thriller as if he was at home in County Cork.