Well it’s a valid question and for many people they won’t see the point. Your IP address is your unique address on the internet, which is required to allow you access. It is completely unique and nobody else on the net will have the same IP address as you at a single point in time. Which is why if you decide to go and start posting threats, requests for illegal activities or ordering explosives online you may very well find someone at your door with a search warrant shortly afterwards.
Many people argue this is a good thing, after all if everyone could do or say anything online without the slightest risk of repercussion then it would be even more chaotic than it is now. The dark web is something nearer this position (although complete anonymity there is still difficult), and you’ll see bizarre ad listings for credit card scanners, hit men and illegal drugs all over the place. Of course what many fail to realise is that they may order twenty kilos of illicit narcotics anonymously but it still has to be delivered somewhere!
For other people, it’s more a matter of a) privacy and b) being blocked because of your address, both of which can really affect your online experience. Privacy is important, people pay bills, manage their finances and conduct all sorts of personal stuff online. Do you want everything you do online instantly accessible to those with the means to check? Well currently this is the situation as sitting in your ISP are logs of everything you do online, every web site, every video watch or movie downloaded. Combine that with the logs on all the web servers you visit and the endless harvesting of all this data by data marketers and it’s like having a crowd of people with notebooks standing behind you when you’re online.
So the second point is being blocked, filtered from TV stations, movie sites or music downloads because your IP address is from the wrong country. Your IP address is used to determine your physical location and used to determine all sorts of things, including varying the price of goods you buy. People in different countries often end up paying vastly differing amounts depending on their location – sounds unfair doesn’t it. Well here’s how to change it –
This doesn’t solve all the issues, but it makes your internet connection much more secure and if you ensure you use an encrypted VPN like the one in the video then all your ISP logs will be unreadable too. Being able to rotate your IP to a US, UK or European one will also ensure that you are rarely blocked access to the best online sites and prevents filtering conducted by certain countries who feel to dictate what is allowable online.
There are other options for avoiding blocks, for example if you just trying to circumvent the geo-filtering conducted by most media sites then s simple Smart DNS service may suffice although remember it certainly doesn’t hide your IP address from anyone if privacy is a concern.